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Videos

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: April (Fanpan) Zeng, Jennifer Serrano, Pete Cape
Company: Research Now SSI
December 4, 2017
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Citation

Zeng, Serrano and Cape (2017a, December 04). The rules of the game. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game


Videos

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
June 15, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, June 15). Revolutionising Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revolutionising-asia